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About Us


Border Town was founded in 2006 by Amando and Dalinda Peña. With their three children, Amando Peña III, Reynaldo Peña, and Liana Peña, they have built the Border Town family across twelve stores from Roma, TX to Edinburg, TX. Specializing in fresh meat and produce, Border Town provides a family-oriented experience when grocery shopping. In addition, Border Town has a series of ACE Hardware stores conveniently located next door to our grocery stores. Border Town was created by family for family.

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